Soul Care Studio + Sauna Case Study

The Challenge

Soul Care Studio + Sauna, a new wellness space in a small town, needed a bold and memorable visual identity to establish themselves in the local community. With a unique mix of healing services and sauna experiences, they wanted branding that felt both grounded and inviting — something that would resonate with their values and clientele from day one.

The Solution

I created a full brand identity system for Soul Care that included:

  • Logo design and hand drawn typography pairing that reflects their calming, earthy vibe

  • Color palette rooted in natural tones to evoke warmth and serenity

  • A series of graphics and icons used across signage, merchandise, and online platforms

  • Messaging and storytelling support, including defining their mission, values, and voice

Design tools used: Procreate for sketching and illustration, Adobe Illustrator for final vector work.